Last Updated: March 2025

1. Introduction

Welcome to Emilietta (trading name of The Commercial Bakery Pty Ltd). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

2. Who We Are

• Legal Name: The Commercial Bakery Pty Ltd
• Trading Name: Emilietta
• Website: https://emilietta.com.au/
• Contact Email: info@emilietta.com.au

3. What Data We Collect

We collect the following types of personal data:

• Account Creation & Orders: Name, Email, Address, Phone Number, Order Details.
• Contact Form: First Name, Email Address, Message.
• Payments: Stripe and Afterpay process payments (we do not store payment details).
• Newsletter Signup: Email Address (only with explicit consent).
• Website Analytics: Usage data through Google Analytics, Google Search Console, and Microsoft Clarity (including IP address, browser type, pages visited).
• Cookies: Cookies used by the browser you are visiting from for analytics and performance tracking.

4. How We Use Your Data

We process personal data for the following purposes:

• To process and fulfill orders via WooCommerce.
• To respond to inquiries submitted through our contact form.
• To send marketing emails (only if you subscribe).
• To improve website performance and user experience (via analytics tools).
• To comply with legal obligations.

5. Legal Basis for Processing

We process personal data based on:

• Contractual Necessity: To fulfill purchases made through our website.
• Legitimate Interests: Website analytics, customer service.
• Consent: For marketing communications (only if you opt in).
• Legal Obligation: Compliance with tax and regulatory requirements.

6. Data Retention

We retain personal data for as long as the platform allows, unless the user requests deletion.

7. Your Rights (GDPR & Privacy Laws)

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data.
• Correction: Request corrections to inaccurate data.
• Deletion: Request deletion of your personal data.
• Objection: Object to data processing in certain cases.
• Data Portability: Request your data in a structured format.

To exercise these rights, contact us at info@emilietta.com.au.

8. How We Share Your Data

We do not sell your data. We share data with trusted third parties:

• WooCommerce: Processes online orders.
• Stripe & Afterpay: Handles payment processing.
• Google Analytics, Google Search Console, Microsoft Clarity: Website analytics.
• ActiveCampaign: Sends marketing emails (only with consent).

9. Security Measures

We use:

• SSL encryption for secure data transmission.
• Secure hosting & firewalls.
• Compliance with GDPR security best practices.

10. Cookies & Tracking Technologies

Our website uses cookies for analytics and performance optimization. You can manage cookie settings via your browser.

11. Policy Updates

We may update this Privacy Policy. Changes will be posted on this page.

12. Contact Information

Email: info@emilietta.com.au
Address: 360 Little Collins St, Melbourne, 3000, VIC, Australia